Who We Are

About Fusion Global Group

A U.S.-based holding and operating group that provides international manufacturers with a structured, compliant, and scalable path to the American market — and beyond.

Our Mission

Removing Friction.
Creating Access.

The U.S. market is the most valuable and most complex firearms market in the world. Regulatory requirements, import compliance, distribution infrastructure, warranty management, and brand positioning create barriers that prevent even the best international manufacturers from gaining meaningful traction.

Fusion Global Group was built to eliminate those barriers. We provide the infrastructure, expertise, and relationships that transform a foreign manufacturer into a credible, compliant, and growing U.S. market participant.

Our Services

OperationsUSA-Based

ExpertiseATF Compliance & Import Law

Coverage$2M+ Product Liability Insurance

NetworkNational & International Distribution

HeritageExtension of Fusion Firearms

ModelLong-Term Partnership Only

Core Principles

How We Operate

Compliance First

Every partner engagement is built on a foundation of full ATF and regulatory compliance — protecting both the manufacturer and the FGG brand.

Precision Standards

We apply the same exacting standards that define Fusion Firearms to every product we bring to market — no exceptions.

Global Reach

Our distribution network spans U.S. national channels, international markets, and major industry trade shows including SHOT Show and NRA Annual Meetings.

Operational Speed

Streamlined processes, pre-built infrastructure, and experienced teams mean faster time-to-market for every partner.

Leadership

Our Team

Fusion Global Group is led by a family executive team with a combined 60+ years of experience in the firearms industry. Robert, Tyler, and Treven have built their careers side by side — collaborating on product development, marketing strategy, and market launches that have earned Fusion Firearms one of the strongest reputations in the industry. Their strength is not in individual roles alone, but in how seamlessly they work together: combining operational discipline, creative marketing, and strategic vision into a unified force that consistently delivers results. Together they have cultivated deep relationships across every major U.S. distribution channel, built a high-ROI influencer network, and developed products directly from customer research — giving every launch the greatest possible chance for success.

60+

Years Combined Experience

Family

Leadership Structure

National

Distribution Relationships

#1

Customer Service Standard

CEO & Founder

Robert Serva

Robert Serva is the founder of both Fusion Firearms and Fusion Global Group, and the cornerstone of a family leadership team that has built one of the most respected brands in the industry. Working closely with his son Tyler and son-in-law Treven, Robert has led the group through years of successful product launches, distribution growth, and industry recognition. His philosophy is simple: build the right team, hold the highest standards, and take care of every customer — a standard the entire team lives by every day.

Chief Marketing Officer

Treven Kent

Treven Kent is Robert's son-in-law and a core member of the family leadership team, serving as CMO across both Fusion Firearms and Fusion Global Group. Treven and Tyler work hand in hand on product development and strategy — combining Treven's marketing expertise with Tyler's operational knowledge to bring products to market that are both commercially compelling and operationally sound. Together they engage directly with customers and end users, turning real-world feedback into products that resonate with the market. Treven leads the team's influencer and media relationships, driving high-ROI campaigns that have consistently elevated the Fusion brand.

Chief Operating Officer

Tyler Serva

Tyler Serva is Robert's son and has spent his career building the Fusion brand alongside his father and brother-in-law Treven. As COO, Tyler works in lockstep with Treven on product development and strategy — their collaboration is one of the defining strengths of the Fusion team. Tyler brings deep operational knowledge and a lifelong passion for the industry, while Treven brings the marketing vision and customer insight that shapes what they build. Together they ensure that every product Fusion brings to market is engineered for quality, positioned for success, and backed by a team that genuinely cares about the outcome.

Collective Strengths

Influencer Network

Established relationships with top-tier firearms and outdoor influencers delivering measurable, high-ROI marketing results.

Distribution Access

Direct relationships with all major U.S. distribution channels — ensuring products reach dealers and consumers efficiently.

Customer-Driven Development

Products developed from direct customer research and feedback, maximizing market fit and commercial success from day one.

Proven Track Record

Multiple successful product launches with a consistent record of quality, compliance, and industry recognition.

Our Heritage

Built on Fusion Firearms

Fusion Global Group was founded as a direct extension of Fusion Firearms — a brand that has earned unparalleled respect in the U.S. firearms industry. The same commitment to quality, precision, and integrity that defines Fusion Firearms is the standard every FGG partner is held to.

Visit Fusion Firearms

Join the Network

Ready to Partner?

Apply today and take the first step toward structured, compliant U.S. market access.

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